In today’s economy, strategic alliances enable businesses to gain competitive advantage through access to a partner’s resources, including markets, technologies, capital and people. While this has been true for decades, the state of the market has changed significantly over the past 5 years (globalization, lack of easy access to capital, speed to market, financial crisis, […]
Partnering Starts with a Strategy!
That seems obvious, but too often partnering starts another way. Does that sound familiar? It’s the meeting between two executives on the golf course or at some conference, they like each other, they naturally want to extend the relationship, they end the meeting with the promise, “we have to partner on something.” It’s the sales […]