Becoming a social business necessitates that companies engage and collaborate with their different stakeholders: employees, users, customers, partners, suppliers, analysts, influencers…. in ways they haven’t done before. “As the world becomes more instrumented, interconnected and intelligent and the population continues to embrace social computing, today’s enterprises face the dawn of a new era – […]
Why Smart Companies Dismiss Social Media and Why They Shouldn’t?
I think you’ll agree with me that the relationship between companies and customers has changed radically over the past few years forcing companies to rethink the way they engage with their customers. Just as open, honest and transparent communication is the key to good inter-personal relationships, so it is intrinsic to a brand or business’s […]
The New Sales Model: Solving, Serving, Helping
As you read this article, you may think – of course that’s common sense. Very true, but common sense is not always common practice. We are all in sales. In fact, if you are in business for yourself, your success and the growth of your business or practice will be in direct proportion to how […]